If you want French fashion brands for Parisian street style, the names to know are Sézane, Sandro, Maje, ba&sh, Isabel Marant, A.P.C., Jacquemus, Rouje, Zadig & Voltaire and AMI Paris. Each one shapes the relaxed, put-together look that Paris is famous for, and each is easy to shop from outside France.
Parisian street style is not about logos or trends. It is built on well-cut basics, a few statement pieces and an outfit that looks like it took no effort at all. The ten brands below cover every part of that wardrobe, from everyday knitwear to the leather jacket you will wear for a decade.
What makes a brand “Parisian street style”
Before the list, it helps to know what this actually means. Parisian street style refers to the off-duty, real-life way French women and men dress, as opposed to runway looks or red carpet fashion. It usually mixes:
- Neutral colours with one point of interest, such as a scarf or bold shoe
- Tailored basics like blazers, straight trousers and trench coats
- A mix of high street and mid-range designer pieces, rarely one single “look”
- Vintage or second-hand pieces worn alongside newer buys
- Comfortable footwear, including loafers, ballet flats and trainers
This is different from luxury runway fashion. A Chanel show is aspirational and editorial. Parisian street style is what people actually wear to get a coffee, go to work or meet friends. That is why the brands on this list sit in the accessible luxury and contemporary designer space, rather than the couture houses.
How we chose these brands
Each brand below was selected using three criteria: recognised presence in Paris (physical stores, French design teams or French founding), genuine relevance to everyday off-duty style rather than red carpet fashion, and international shipping or stockist availability, so the list is actually useful if you are shopping from outside France. This is not a sponsored list. None of the brands paid for inclusion.
10 French Fashion Brands for Chic Parisian Street Style
1. Sézane
Sézane is arguably the brand most associated with the current wave of Parisian style. Founded by Morgane Sézalory in 2013, it began online and built a loyal following before opening physical boutiques.
Known for: Feminine basics, vintage-inspired knitwear, the Marcello jacket and Sonny cardigan Price range: Mid-range, roughly £70 to £350 Best for: Everyday layering pieces and gifting
Sézane pieces work well mixed with jeans and simple flats. The brand also runs a rental and resale scheme, which fits current demand for more sustainable fashion.
2. Sandro
Sandro is a contemporary label founded in 1984, known for sharper tailoring than some of its Parisian peers. It sits alongside Maje and Claudie Pierlot as part of the SMCP group.
Known for: Structured blazers, leather jackets, tailored trousers Price range: Mid to upper-mid, roughly £150 to £600 Best for: Work-to-evening pieces and smart-casual outfits
Sandro tends to run slightly smaller in cut, so checking the size guide before ordering internationally is worth doing.
3. Maje
Maje shares a parent company with Sandro but leans more romantic, with details like ruffles, embroidery and statement outerwear. It was founded by Judith Milgrom in 1998.
Known for: Statement coats, printed dresses, embellished knitwear Price range: Mid to upper-mid, roughly £120 to £550 Best for: Adding texture or print to an otherwise neutral wardrobe
Maje is a good pick if your existing wardrobe is quite plain and you want one or two pieces that stand out without looking costume-like.
4. ba&sh
Founded in 2003 by two childhood friends, Barbara Boccara and Sharon Krief, ba&sh has become known for its relaxed, bohemian take on Parisian dressing.
Known for: Fluid dresses, wide-leg denim, suede jackets Price range: Mid-range, roughly £90 to £400 Best for: Effortless daytime outfits with a soft silhouette
ba&sh suits anyone who prefers looser, unstructured shapes over tailoring. It is a strong alternative if Sandro feels too sharp for your taste.
5. Isabel Marant
Isabel Marant is one of the most influential French designers of the last two decades. Her label defined the “French girl” bohemian look long before it had a hashtag, and the brand remains a genuine authority in this space, not a follower of the trend.
Known for: Wedge trainers, printed silk, relaxed tailoring Price range: Higher-end designer, roughly £250 to £1,500 Best for: Investment pieces that anchor a wardrobe
The Isabel Marant Bobby sneaker and Dicker boot have both been widely copied by other brands, which shows how much influence this label has had on Parisian footwear trends specifically.
6. A.P.C.
A.P.C., short for Atelier de Production et de Création, was founded by Jean Touitou in 1987. It is one of the most understated names on this list, built almost entirely around raw denim and minimalist basics.
Known for: Raw denim, plain knitwear, the Half-Moon bag Price range: Mid to upper-mid, roughly £80 to £450 Best for: A minimalist, quiet-luxury wardrobe base
A.P.C. is the brand to look at if your idea of Parisian style is closer to a plain white shirt and good jeans than anything decorative.
7. Jacquemus
Jacquemus, founded by Simon Porte Jacquemus in 2009, brings a sunnier, more sculptural energy than most brands on this list. It draws on the south of France rather than Paris specifically, but has become a genuine street style fixture through pieces like the Le Chiquito mini bag.
Known for: Sculptural silhouettes, playful proportions, the Chiquito bag Price range: Higher-end designer, roughly £150 to £2,000 Best for: A statement accessory or one standout piece per outfit
One Jacquemus bag or top is usually enough. The brand works best as an accent within a Women Over 50 Fashion Trends simpler outfit rather than head to toe.
8. Rouje
Rouje was founded in 2016 by model and influencer Jeanne Damas, and it leans heavily into the vintage, Jane Birkin-inspired side of Parisian style.
Known for: Wrap dresses, straw bags, flared denim Price range: Mid-range, roughly £70 to £300 Best for: Romantic, retro-leaning outfits
Rouje sizing can run inconsistently across styles, so it is worth reading recent customer reviews on specific pieces before buying online.
9. Zadig & Voltaire
Founded in 1997 by Thierry Gillier, Zadig & Voltaire brings a rock-inspired edge to Parisian dressing, mixing cashmere with studs, leather and slogan detailing.
Known for: Leather jackets, cashmere jumpers, the Rock stud detailing Price range: Mid to upper-mid, roughly £120 to £600 Best for: Adding an edgier contrast to soft, feminine pieces
This is a good brand to shop if the rest of your wardrobe is quite soft and you want one piece with more attitude.
10. AMI Paris
AMI, founded by Alexandre Mattiussi in 2011, is the strongest menswear name on this list and increasingly popular in womenswear too. The label is known for relaxed tailoring rather than anything flashy, which fits the understated confidence associated with Parisian dressing.
Known for: Relaxed blazers, the heart logo sweatshirt, straight-leg trousers Price range: Mid to upper-mid, roughly £100 to £700 Best for: Unisex or menswear-inspired pieces with a French cut
AMI is a useful reference point if you want to understand what “quiet, confident tailoring” looks like without going into full luxury pricing.
Quick comparison table
| Brand | Style focus | Price range | Best for |
| Sézane | Feminine basics | £70 to £350 | Everyday layering |
| Sandro | Sharp tailoring | £150 to £600 | Smart-casual |
| Maje | Romantic detail | £120 to £550 | Statement pieces |
| ba&sh | Bohemian, relaxed | £90 to £400 | Soft silhouettes |
| Isabel Marant | Bohemian designer | £250 to £1,500 | Investment pieces |
| A.P.C. | Minimalist | £80 to £450 | Wardrobe basics |
| Jacquemus | Sculptural | £150 to £2,000 | Statement accessories |
| Rouje | Retro, romantic | £70 to £300 | Vintage-inspired looks |
| Zadig & Voltaire | Rock-edge | £120 to £600 | Edgy contrast |
| AMI Paris | Relaxed tailoring | £100 to £700 | Menswear-inspired fits |
How to style French brands for an authentic Parisian look
You do not need to buy from all ten brands to get the look. A genuinely Parisian outfit usually follows a simple rule: one structured piece, one relaxed piece, and one accessory that adds personality.
- Pair an A.P.C. shirt with Isabel Marant wedge trainers and jeans
- Wear a Sandro blazer over a plain t-shirt with straight trousers
- Add a Jacquemus bag to an otherwise simple ba&sh dress
- Layer a Sézane cardigan over a white shirt with loafers
- Finish any outfit with minimal jewellery rather than several pieces at once
The common thread is restraint. Parisian style rarely uses more than one “loud” element per outfit.
Where to buy French fashion brands outside France
Most of the brands on this list ship internationally direct from their own websites, and several also stock through Net-a-Porter, Selfridges, Mytheresa or Farfetch. Buying direct from the brand website is usually cheaper and gives access to the full size range, though third-party retailers can be useful for easier returns within your own country.
Conclusion
These 10 French fashion brands for chic Parisian street style each bring something different, from A.P.C.’s minimalism to Jacquemus’s sculptural playfulness. The easiest way to start is to pick one or Fashion Outfits two brands that match your existing style, rather than trying to overhaul your wardrobe at once. Parisian style has never really been about buying everything French. It is about wearing fewer, better pieces with confidence.
Frequently Asked Questions
1.What is considered French fashion street style?
French fashion street style is the relaxed, everyday way people in France dress outside of formal or runway settings. It typically combines simple basics, one statement piece and minimal accessories, rather than following a single trend closely.
2.Which French brand is best for beginners building a French-inspired wardrobe?
Sézane and A.P.C. are usually the easiest starting points. Sézane offers versatile, wearable basics at a mid-range price, while A.P.C. focuses on plain, long-lasting pieces that work with almost anything already in your wardrobe.
3.Are French fashion brands like Sandro and Maje true luxury brands?
No. Sandro, Maje and ba&sh sit in the “accessible luxury” or contemporary category. They offer higher quality and design than most high street brands but are priced well below true luxury houses such as Chanel or Dior.
4.Do these French brands run true to size?
Sizing varies by brand. A.P.C. and AMI Paris tend to run consistent with European sizing, while Sandro and Rouje have been reported to run smaller in some styles. Checking the specific size guide for each item is the safest approach when ordering online.
5.Can I get authentic Parisian style without buying French brands?
Yes. Parisian style is more about the approach to dressing, favouring simple, well-fitted basics and restrained accessorising, than about which country a brand is from. Many people recreate the look using a mix of brands, including their own country’s high street options.
